Advertising

Conversion Funnel Calculator

Model a simple traffic-to-revenue funnel from visitors to leads to paying customers.

Formula

Leads = visitors x lead rate. Customers = leads x close rate. Revenue = customers x average order value.

How to use this calculator

A landing page with 10,000 visitors, an 8% lead rate, and 15% close rate creates about 120 customers.

This page explains the arithmetic behind the estimate so you can adjust assumptions before using the number in planning.

Learn how a simple conversion funnel turns visitors into leads, customers, and estimated revenue.

Can this model multi-step funnels?

This first version models two conversion steps for clarity.

Should I use historical rates?

Use real analytics when available; otherwise treat results as a planning estimate.

Does this include ad cost?

No. Pair it with the ROAS or CAC calculator for acquisition cost.