How to use this calculator
If a campaign spends $3,000 and creates $12,000 in revenue with $5,000 in product costs, ROAS looks strong, but profit tells the real story.
Advertising
ROAS / ROI Calculator
Use revenue, ad spend, and optional cost of goods to see whether a campaign is efficient or merely generating sales.
Formula
ROAS = revenue / ad spend. ROI = (revenue - ad spend - costs) / ad spend.
What the result means
This page explains the arithmetic behind the estimate so you can adjust assumptions before using the number in planning.
Read the guide
Learn what ROAS means, how to calculate it, why it is not the same as profit, and how to read return on ad spend before scaling ads.
What Is ROAS? How to Read Return on Ad Spend Before Scaling AdsCommon questions
Is ROAS the same as profit?
No. ROAS measures revenue per ad dollar, while profit includes costs and ad spend.
Can this guarantee campaign results?
No. It only explains the math for the numbers you enter.
Should I include product cost?
Include it when you want a profit-aware ROI estimate.